I worked for Google and now own a digital marketing consultancy. I write about technology, the Internet, start-ups, marketing, social media and business. I am an editor, journalist and copywriter.
Google doesn't care for small businesses - and the digital tax proves it
Google’s email to customers this week would have come as a big surprise, as it announced that from November 1, there will be a 2pc fee added to their spend on Google advertising in the UK.
7 Hot Video Advertising Trends to Incorporate Into Your Creative Strategies
U.S. consumers are forecast to watch up to an hour and a half of digital video daily in 2019.
A number of factors drive this video growth: the increase in the use of smartphones, exciting new video formats, and more connected TVs at home. Our survey found that entertainment is a key element attracting audiences to online video.
Life after Google: the alumni stories - Telegraph
Life after Google: the alumni stories - Telegraph
Grow a moustache, grow your audience
Blog / case study article written for the Google Digital Garage programme aimed at helping small to medium-sized businesses improve their digital marketing knowledge with good practice examples and face to face roadshows. This blog is written about the barbershop across the road from my office in East Grinstead, West Sussex and talks about how they use social media, competitions, digital tools and Web trend analysis to help drive awareness and community for their new business.
Technology blog | Technology | The Guardian
Technology blog | Technology | The Guardian
Listen to your customers when it comes to sustainability
Few business owners would argue with the idea that the customer is always right and many successful modern businesses are built on their drive to satisfy customers. Leading Internet retailer Amazon is a great example of a successful company founded on a relentless focus on customer satisfaction. Their founder Jeff Bezos is well known for saying “We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”
Most businesses will immediatel...
Guarantee your Finance Campaign is Right on the Money with these UK Finance Trends for Marketers
Financial topics have been popular reading throughout the pandemic and continue to engage people in the United Kingdom (UK) as they emerge from the on-and-off lockdowns and restrictions that have been in place since the start of 2020.
As most people in the UK are beginning to go back to the office full-time or taking up new hybrid ways of working, money matters seem to have risen to the top of their minds this summer.
On the Taboola network, there has been a 41.4% increase in pageviews to fin...
Life After Google - the Alumni Stories 2
My marketing consultancy Bluebell Digital sprung into life six years ago and has flourished ever since. During the first few months, while looking for new clients, I wrote a number of features for national newspapers on technology and marketing, including a feature for the Telegraph called “Life After Google: the Alumni Stories”. The article described up and coming start-ups and companies that had been founded by my former colleagues at Google in London.
Keys to Simple Social Media Advertising on Facebook and Twitter
Keys to Simple Social Media Advertising on Facebook and Twitter.
Everything is Real, Right?
Is online life, real life and should we act the same online as we do in the "real" world?
Simple Social Media Advertising: LinkedIn, Instagram, Pinterest
Simple Social Media Advertising: LinkedIn, Instagram, Pinterest
Networking 101: Getting the Word Out Online and Offline - Weebly.com
Networking 101: Getting the Word Out Online and Offline.
Reaching Your Audience with Social Media - Weebly.com
Reaching Your Audience with Social Media - Weebly
Blogging: Get Started and Keep Going with Great Content - Weebly
Blogging: Get Started and Keep Going with Great Content